On top of that, AI- and ML-based integrations between the two platforms can potentially streamline approval processes for everything from closing a new deal or sending an email marketing campaign to resolving customer change requests. By using artificial intelligence (AI) and machine learning (ML) to capture crucial data from Slack conversations, customer data is much more likely to be complete-and always up to date. There is huge potential for workflow automation between Slack and Salesforce, and this could significantly reduce the amount of time employees spend finding and updating data on the CRM side. These integrations will also be key to the value proposition of a Salesforce-owned Slack. Slack is well known for its thousands of integrations with third-party applications, including Salesforce.
The best part? Slack Connect allows all parties to retain the data relating to their conversations, not just internal users.
Now, with the acquisition of Slack, Salesforce has access to Slack Connect, which allows internal employees to communicate not only across their enterprise in one single platform but with vendors and customers as well.
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